Gary Vorhies – Two Guidelines for Building Trust in the Sales Profession

A profession in sales is both rewarding and satisfying, providing customers with products and tools that will ultimately make your clients’ lives easier. Of course, there are numerous tricks of the trade that have the ability to drive your numbers up, but there is one crucial element that will ensure a bright future in your work: trust. Gary Vorhies, a valuable sales representative working with a Canadian drilling company, shares a two of his methods for building trust with your clients.

Gary Vorhies

  1. Know your information. Make it a point to be able to answer any and all questions. If your client senses any knowledge gaps during your pitch, this will make the sell much harder. Knowing your product inside and out is the first essential step to begin building that trust and rapport with your customer. Any mishaps in this area could set the relationship-building back or even end the communication.
  2. Treat your clients with integrity. Follow through on all commitments that you have agreed to do, and keep the best interests of your clients in mind. Even if it means that your client would be better off with a less profitable service, or an entirely different service, you have still built relationships in which the buyer feels valued. In the end, this will give you much more mileage as you’re creating a network that will continue to branch out. Sometimes it takes longer, but integrity sells.

Gary Vorhies lives in Wyoming and always looks forward to meeting new customers.


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