Gary Vorhies is a professional salesman in the business world that has put up very good numbers for the company he works for over the past many years. Gary is nothing short of an expert salesman with many years of experience under his belt and a set of skills that make him a very valuable asset to any company. Gary says that over the years what he has realized about the sales field is that the best way to make a sale is to achieve trust within your clientele and customer base. Gary says that while this is a simple concept, that the actual execution of achieving trust is where in lies the complication, as the actions you need to take in order to accomplish this change depending upon your audience.
Gary says that while for most run of the mill customers simply having a good understanding of your product and being able to answer all their questions is a satisfactory way to earn their trust. For more high profile clientele and customers however such as potential investors, they need to not just believe in your service or product, but your company and its philosophy itself. Gary says that as a salesman you have been chosen as the face of the company, a representative that best embodies the ideals of the company. So it is these customers impression of you that will inevitably dictate their impression of the company overall, which is why you must be experienced at interacting socially in high pressure and dynamic situations.
Gary Vorhies says that trust should be what you seek the most when attempting to get a sale from your customer, as consumers are most concerned with getting scammed. Once you win over the trust of your customers, the product will do the rest.